GOOGLE Reveals Search Technology: PigeonRank
Building upon the breakthrough work of B. F. Skinner, Page and Brin reasoned that low cost pigeon clusters (PCs) could be used to compute the relative value of web pages faster than human editors or machine-based algorithms....
The failure of MentalPlex, a search technique based upon cognitive psychology, led them to adopt this behavioral approach. [Dont miss their FAQ and Illustrations.]
Revised November 2 1995 (rap); October 8 1995 (gbi); August 24 1996 (rlp), December 19, 2012 (gbi & vgl)